Kraft’s AI Comeback + Hollywood’s Algorithm Era

Hello Leaders!

If you still think AI in the enterprise is mostly buzz and brainstorms, Kraft Heinz just served a sizzling counterpoint. From robotic mayo bots to AI-powered mac and cheese pricing models (no joke), they’re making a strong case for why slow-and-steady AI adoption might just win the profitability race.

Today we’ll unpack Kraft’s AI playbook, peek into the administrations plans for AI, and run down the latest AI-fueled moves from TikTok, Reddit, and Nvidia.

Let’s dig in.

Learn AI in 5 minutes a day

What’s the secret to staying ahead of the curve in the world of AI? Information. Luckily, you can join 1,000,000+ early adopters reading The Rundown AI — the free newsletter that makes you smarter on AI with just a 5-minute read per day.

Sign up to start learning.

Kraft Heinz’s AI Playbook: Boring? Brilliant? Definitely Bankable.

What does a 150-year-old ketchup company know about AI? Apparently, more than most.

Kraft Heinz is flipping the script on “legacy enterprise inertia” with an AI strategy that’s both practical and profitable. The company has embraced dozens of use cases across supply chain, marketing, and finance, and they’re now capturing $30 million+ in annual value from AI.

Some standouts:

• Auto-pricing for CPGs: Their AI models can tweak product pricing across 250,000 stores weekly.

• AI demand forecasting: Kraft’s algorithms now predict demand more accurately than human planners.

• AI in creative ops: They’ve built an in-house content engine to automatically generate on-brand assets, cutting costs and turnaround time.

Kraft Heinz didn’t go all-in overnight. They started with low-risk experiments, then built infrastructure and hired AI specialists to scale intelligently.

Why it matters for enterprises:
This is a masterclass in AI ROI, and one that doesn’t hinge on moonshots or vanity projects. Kraft focused on internal efficiency, customer insight, and bottom-line outcomes. That’s a blueprint every ops and marketing leader should bookmark.

What to watch: Uncle Sam’s AI Overhaul

While everyone’s busy fine-tuning customer journeys and sales funnels, the real AI transformation might be headed to government cubicles near you.

A leaked strategy doc from the Trump administration details a sweeping federal plan to “AI-ify” everything from healthcare to defense to tax audits. It appears the goal is to make the U.S. government a leaner, faster, algorithmically-optimized machine, with some bold targets for implementation, oversight, and adoption.

A few eye-openers:

• Agencies would be required to audit their processes for AI opportunity.

• Procurement rules would be updated to accelerate adoption (goodbye, 12-month RFP delays).

• There’s even a push to upskill federal employees to manage and supervise AI tools.

Why it matters for enterprises:
If the U.S. government moves forward with centralized AI adoption, it won’t just reshape internal ops, it could send massive signals to federal contractors, vendors, and regulated industries. From compliance to competition, the ripple effects could hit everything from insurance to infrastructure.

Also: if Washington finally gets its digital act together, it might raise the bar for what “good enough” looks like in the private sector.

AI News You Can Use

Nvidia makes a sovereign AI pitch to Europe
The chip giant is courting EU nations with its vision of “sovereign AI”: decentralized, nationally-controlled AI infrastructure. The goal: Let countries train and deploy LLMs without handing data to U.S. tech firms.
→ Get the report

Reddit rolls out AI ad targeting
Reddit’s new AI-powered ad tools let brands target conversations (not just keywords), helping marketers insert ads where users are already talking. Think: chicken sandwich memes meets precision marketing.
→ Read more

TikTok expands AI-generated video options
Creators can now generate AI-powered video intros, transitions, and captions straight from the app. Expect ad creatives, influencers, and brand marketers to start testing this ASAP.
→ Full story

TL;DR:

• Kraft Heinz is quietly becoming an AI efficiency machine—banking over $30M+ in annual ROI with smart, scalable use cases.

• The U.S. government’s leaked “AI-ify everything” strategy could reshape procurement, compliance, and expectations across the public and private sectors.

• Nvidia, Reddit, and TikTok are all leaning into AI’s next frontier: sovereignty, precision targeting, and ultra-fast content generation.

That’s a wrap on today. Whether you’re making ketchup or making movies, the AI stakes are rising and the playbooks are evolving. Which role will you write for your business?

Stay sharp,

Cat Valverde
Founder, Enterprise AI Solutions
Navigating Tomorrow's Tech Landscape Together